It’s this style of aggressive communication in competition that we explore in our paper. He had Virgin Atlantic arrange a blimp to fly over the construction site of the London Eye with a giant banner that read, “ BA can’t get it up!!” This public insult intensified a long-standing competition between British Airways and Virgin Atlantic. Richard Branson, the of Virgin Atlantic Airways, decided to capitalize on the misfortune of one of its key competitors and broadcasted a message intended to humiliate British Airways. In the final stages of construction as they erected the London Eye into place, they encountered some technical difficulties. While you may be familiar with the London Eye, what you might not know is that they had British Airways sponsor the construction. I’ll give you an example: To celebrate the new millennium, the city of London constructed the London Eye, a giant Ferris wheel that sits on the shore of the River Thames. We often think about trash-talking in the forum of sports and politics, but it features quite prominently in organizational life. Jeremy Yip: We’re the first to provide an initial conceptualization of trash-talking and some empirical evidence of the interpersonal effects of trash-talking on competitive behavior. Knowledge at Wharton: Tell us about the premise of your paper.
But how does it affect those who are the targets of such biting insults? That’s the question Wharton visiting scholar and Georgetown professor Jeremy Yip and Maurice Schweitzer, Wharton operations, information and decisions professor, set out to answer in their latest research, “Trash-Talking: Competitive Incivility Motivates Rivalry, Performance and Unethical Behavior.” The paper, which was also authored by Wharton management professor Samir Nurmohamed, will be published in the Organizational Behavior and Human Decisions Processes journal. They joined Knowledge at Wharton to discuss their findings.Īn edited transcript of the conversation follows. Trash-talking is as natural as breathing to some people. Wharton's Jeremy Yip and Maurice Schweitzer discuss the findings of their research paper on trash-talking.Īthletes do it.
Trash talker meaning how to#
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