In the last year alone, Spotify added four exclusives in Tamil, including Yours Positively, Love Guru (Radio City), Crime & City (Radio City), and BIG Heroes (BIG FM) as well as added three Spotify Originals to its slate – Naallanna Murukku – The RJ Balaji Podcast, Lifetime: Aayirathil Oruvan MGR, and Tulika Kidscast. Tamil is the third biggest language in terms of number of shows on Anchor in India (behind English and Hindi) and the second biggest in terms of consumption hours. Outside of the Spotify Originals and the exclusive podcasts portfolio, the Tamil content created on Anchor is another way to qualify data around the high consumption of podcasts in the language.
Along with Tamil, Telugu podcasts are on a similar uptick with five of Telugu podcasts on the charts. There are eight Tamil podcasts on Spotify top charts while one each in Bengali, Malayalam, and Urdu. According to Spotify, a few of the most popular Tamil podcasts tend to have high consumption hours, which shows high engagement with the content.Īlso, the top Tamil podcasts on Spotify are nearly as popular with the top Hindi podcasts. The increase in listenership for Tamil podcasts is evident from the number of Tamil podcasts appearing within Spotify charts, which hasn’t been observed for any other regional language.
And amongst all the languages in India, Tamil podcasts are the one seeing a massive boom with several popular podcasts and consistently high listenership. That actually mirrors online content across formats and platforms.
#WRISE IN TAMIL DRIVERS#
While podcasts and audio content are on an upswing in India, as they are globally, regional language podcasts are one of the growth drivers for podcasts in the country.
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